Amazon and PhoneSoap
It’s no secret that PhoneSoap made a huge step forward after meeting with the lineup from Shark Tank. After a negotiation, which ended well for PhoneSoap, in case you didn’t know, there was not just a spike in money and product, but also in interest. Thanks to this article from Lemonstand, there is now some analytical information about how those spikes can change a company; more importantly, they show how these spikes can be capitalized on and utilized.
For one, partnering with Amazon might seem like a smart move for any business, and it definitely is, but why? It makes sense that joining with a larger seller means more product reaches a larger audience, but is it so simple? Do you know what “checkout conversion” is? There are nuances to these relationships that cannot be ignored. Again, thanks to LemonStand this information is readily available. Not only does this show how PhoneSoap and Amazon created a beneficial partnership, but it also illustrates just how these kinds of relationships can benefit practically any business and business owner.
Check the piece out for yourself, and see what kind of useful business knowledge you can glean from it. Thanks for reading, and don’t forget to stay healthy this coming winter!